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REACHING THE YOUNGER AUDIENCE: STRATEGIES FOR CONTENT, PLACEMENT, AND MARKETING TO REACH THE MOBILE-SAVVY 14-29 YEAR OLD DEMOGRAPHIC.

  • Main Hall 25 Holzmarktstraße Berlin, Berlin, 10243 Germany (map)

Let's get real - we all want to reach this hyper connected generation, but only a few have an idea of how to do it. There are, however, strategies for content placement and marketing to reach this precious target.

Panelists:

Nora Hiller

Nora Hiller is Creative Producer at funk, the online content network of ARD and ZDF, where she is currently working on webseries development and distribution. She manages and develops fictional content such as Girl Cave (distributed on YouTube) and Der Wedding kommt (distributed on Facebook). As well as non-fictional formats, working with YouTubers on projects such as Auf Klo, Kostas Kind and janasdiary. 

Before funk, Nora has worked as a freelance journalist in the field of arts and entertainment, specializing on film and music. She was an assistant producer on the Berlin-based monthly live music show TV Noir for ZDF Kultur and a VJ for Flicks And the City, a UK-based online video platform for film interviews. She studied cultural journalism (M.A.) at the University of the Arts in Berlin, Germany.


Murat Ünal

Brandboost by DIVIMOVE

Murat Ünal, Senior Manager New Business Development. At brandboost Murat takes care that brands reach their target audience with or without influencers. 

Therefore we use from branded content campaigns up to branded channels everything as well as creative creation of campaigns all focused on online video.

Before that Murat was a creative filmmaker who started out as a Youtuber, creating original content that went first from YouTube to German network tv ZDFneo resulting in many formats such as the Late-Night-Comedy Show "Süper-Tiger Show" and shooting his own web-series "Tiger - Der Serie" which won the Special Price of the Jury at the Boddinale Film Festival 2015. At the moment, he is finishing his No-Budget feature length Rom-Com "Hollywoodtürke", set for release in 2017.


Kristian Costa-Zahn

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Kristian Costa-Zahn developed and produced his first interactive feature film already in 2003. At that time he received his first awards for his multimedia film projects for Adidas and Deutsche Post.
He works for UFA since 2006 and was one of the co-founders of the digital studio UFA LAB in 2009. As Head of Creation and Executive Producer he brought the following projects to life among others: the transmedia crime project "Wer rettet Dina Foxx", the award-winning motion comic “Ewig Mein”, the urban culture YouTube Original Channel "eNtR berlin" and the virtual reality experience “Virtual Testdrive” for smart.  Currently he works on various online video projects and webseries like “Jäger & Sammler” for funk and more virtual reality and transmedia projects.

His projects won various national and international awards, among others "New York Festivals Gold World Medal“ (2x) and 3 Rockies at Banff World Media Festival. For „Dina Foxx - Deadly Contact“ he was awarded with an “International Digital Emmy”.


Moderator:

Anthony Straeger

An Englishman hailing from what’s often referred to as Gods County – Yorkshire. Moved to London after finishing his drama degree. After working on a BBC Children’s TV series, formed own company Quid In Shrapnel, producing the movie‘Call of the Hunter’ and ‘A day in the life of Felix’ and currently Fotoautomat Man.  Anthony has written articles and a book on ‘Time Management’ a subject that has amused, confused and helped him over the years. He now lives in Berlin with his wife Katrin.