Producers and brand representatives tell us how they #wfblevelup their content using branded short form series.
Based on 20+ years of professional and leadership experience with international media companies and a large personal network, Andrea founded her own Marketing Consulting company in 2015. Andrea advises and supports international media and media events like conferences, markets, and festivals in strategy, marketing, conference management and business development.
Fascinated by the unfolding opportunities for media in times of digital change Andrea combined her profound background in international TV ad sales &marketing with her passion for content and storytelling to nurture and advocate video and branded content initiatives.
At DMEXCO, the leading annual digital exhibition and conference in Cologne/Germany, Andrea runs the Motion Stage, a dedicated platform for video content and curates all video topics on the other stages too. With the leading TV markets MIPTV/MIPCOM in Cannes and TV Series Festival Berlin Andrea organises matchmaking sessions, networking programmes and industry panels on innovation and branded content topics. Further projects include consulting international producers and media start ups in marketing and business development.
Andrea studied Business Administration, Media, and Music Business Management, and holds a degree by the University of Mannheim. Before starting her own company, Andrea worked in different marketing & management roles with RTL Group, IP Network, Viacom and Berlinale Intl. Film Festival in both Germany and the USA.