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PANEL DISCUSSION: GET IN THE GAME - Panelists will discuss the similarities between the gaming and digital short form series industries.

  • Main Hall 25 Holzmarktstraße Berlin, Berlin, 10243 Germany (map)

As the gap narrows between gaming and series, our panelists will discuss the similarities between the industries, how to reach the highly coveted and loyal audience of gamers, and the point where the two collide - interactive series. 


Margot Le Lorier.jpeg

Margot Le Lorier

As a teenager Margot fell in love with experimental cinema, in particular Chris Marker's work, and it became a true calling that she pursued by taking on editing and post-production studies. Since then, she has worked as an editor for more than eight years in entertainment television, magazines and documentaries. Having been an avid gamer all her life, she jumped at the chance to join Riot Games as a video producer when the Berlin office opened in 2015. Since then, she has had the pleasure of working on the cutting edge of culture and entertainment by developing and directing branded content for League of Legends esports.



Floris Asche

Floris studied media sociology and screenwriting and he worked as a writer, director and producer for fiction and non-fiction projects, before he joined the UFA production company. Since 2018 he is a senior producer and headwriter and responsible for the development at UFA X. Amongst other things Floris works on the Grimme-Preis nominated ARTE web series "Art of Gaming", a web magazine about gaming culture and the relevance of games as an artform.



Rabi' Sweidan

A communications professional in brand building and content creation, Rabi’ has developed and implemented highly recognized social influence and behavioral design programs globally. 

Rabi’ currently leads Spring Communications, a content creation firm that fuses communications and public policy to help design and promote a more systemic and sustainable positive social change.   

Passionate about pursuing a career in strategic communications, Rabi’ joined Saatchi and Saatchi in 1992 and moved to M&C Saatchi in 2010. He has worked on institutional as well as commercial blue chip clients promoting global brands across Africa, Asia, Australia, Europe and the Middle East. 

Rabi’ holds a Master’s Degree in Public Administration from Harvard University’s Kennedy School of Government. 



Anton Outkine

 Writer–Director at Lateral Summer Studio









Hanna Huge


After studying business management and working for publishing houses and online news companies in Germany, the US and Austria, Hanna co-founded in 2008. As the managing director she developed into the leading online publisher for fictional TV Shows in the German speaking market. She is an expert on media marketing for TV Channels and TV Shows. Hanna is also an avid critic member of the popular podcasts from and the producer of the Serienbiz-Podcast.


Later Event: September 8